Seahawks 12k Run

The Renton Reporter, communicated the details about the upcoming Seahawks 12K Run at The Landing to local citizens of Renton. Included were details on the races, opportunities for participants, how the event was benefiting the City of Renton and other community-based initiatives.

ParentMap described this event as an opportunity for families (children/parents) and other groups (runners/walkers/spectators) to participate in a fun filled day of health and community service.

By way of an official release from the Seattle Seahawks, this press release covered all aspects of the 2018 Seahawks 12K Run including the races, the community outreach efforts, live music and entertainment, charity partnerships and what would be happening on the day of the race. This is a complete overview of the events that took place in 2018.

The Renton Reporter shared event information with local residents, covering race details, participant opportunities, community activities, and the event’s impact on the city of Renton.

The local coverage focused on the fact that this event continues to grow in both size and popularity with all types of participants (runners & Seahawks fans) from around the Pacific Northwest.

A community notification letter was sent out by the event planners prior to the event for distribution to the public with road impacts, traffic changes, parking and race day operation details in regards to the event.

It provided valuable insights on the organizing of a large-scale community event.

The Seahawks 12K Run Facebook page acted as an official social media platform that would provide updates all year round to its registered runners.

Content included:

Event announcements

Registration reminders

Race day information

Participant photos

Sponsor updates

Community discussions

Historical event memories